Marketing Maven / Brand Manager 590 views0 applications

Three Trees in a Nutshell

Three Trees is on a mission to delight and nourish the world with the most delicious and clean plant-based foods. Our fresh organic nut milks are crafted with whole, nourishing, real food ingredients, offering moments of connectedness to nature. Bootstrapped since the beginning, we are one of the fastest-growing national brands in the plant-based milk category. 

8 years ago, our founder made pure nut milks with only fresh ingredients you’d find in your pantry, and sold them at the local farmer’s market. Unlike the grocery store kind, they were so creamy and nourishing that people asked for them at their local grocer’s. Every bottle is rooted in grandma’s food philosophy of eating whole, nutrient-rich foods directly from nature. Inspired by her grandmother’s forest walks where she would pick various plants for their healthful properties, our founder named the company ‘Three Trees’ –in Chinese, the character for forest 森 is made of three of the characters for tree 木. 

Our Team

Behind the beautiful bottle is a passionate team of data-driven food enthusiasts. Discussions are direct and lively – sparring with ideas gets us energized! No one gets hurt, because it’s not about egos. At the office, you’ll find the team chatting over lunch about the latest projects/adventures (i.e. urban pigeon rescue, raised veggie beds, rock climbing), and passing around a bar of craft dark chocolate as an afternoon pick-me-up.

Our Core Values

Entrepreneurial:  Striving always for excellence, we deliver consistently strong performance, and have a growth mindset. We take great pride in our work and love making an impact through what we do daily. Accountability is in our DNA.

Authentic:  Bringing our honest and full selves to work every day, we share thoughts and feedback directly and openly. We value integrity and humility.

Mission-Driven:  Passionate and driven by ideals, we are committed to higher standards. This keeps us aligned and focused.

The Role

Are you passionate about sharing delicious and truly healthy food? Do you get energized about telling the story behind a product, connecting and engaging with consumers, and building an awesome brand?  If so, we want to talk to you about spreading the Three Trees love. Our Marketing Maven will be responsible for driving engagement with consumers and continued success with retailers in the fast-paced plant-based world! You will develop Marketing strategies and tactics to achieve ROI (drive velocity), and communicate our brand values through every touch point.

What you bring

You’re a marketer at heart, with a passion for (and ideally experience in) natural foods. You bring as much analytical skills as creative thinking to build brand awareness, consumer engagement and loyalty, and ultimately to drive business growth. You have experience working with a smaller, high-growth company. You are a self-starter and team player with strong project management capabilities. 

Roles and Responsibilities

  • Become an industry expert, staying on top of consumers’ evolving needs and competitor and market trend

  • Develop strategy for all Marketing initiatives to drive brand awareness and trial

  • Responsible for Marketing planning, including: consumer marketing, trade marketing, and shopper marketing

  • Translate consumer insights into strategies for branding and social media

  • Packaging, website, sales collateral

  • Digital marketing: website, social media, any PR and e-commerce

  • Develop and oversee a robust tool kit of retail level marketing and trade programs (e.g., promotions, coupons, demos, trainings, retailer specific digital marketing programs, etc.) that will drive incremental velocity and generate strong ROI

  • Set and manage the Marketing budget in partnership with the CEO

  • Measure the ROI on Marketing investments

  • Plan and execute industry events (mostly trade shows)

Capabilities & Qualifications

  • Highly motivated, action and results-oriented, resourceful 

  • Able to thrive in an entrepreneurial, fast-paced environment without much supervision

  • 3+ years in brand management role or CPG consumer marketing

  • Data-driven with attention to detail

  • Analytical, attention to detail, ability to roll up sleeves and get it done

  • Experience at a fast-growing company ideal 

Compensation and Benefits

  • Competitive salary and PTO

  • Employer-sponsored medical plan

  • Limitless growth opportunities

  • A workplace where you can bring your full, authentic self

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Three Trees Organics is a plant-based milk company committed to cultivating a healthier world by elevating taste, nourishment, and ingredient standards while staying rooted in nature.

In an increasingly engineered and optimized world, we believe that the best things really do come from nature. That’s why we carefully craft our nut and seed milks from the highest quality, fresh whole ingredients, and we never use preservatives, gums or anything artificial. Our milks are naturally nourishing and incredibly delicious.

Our story

Rooted in the forest

“My grandmother would take me hiking in Taiwan’s mountain forests when I was little – we gathered leaves, seeds, and roots to take back to the kitchen. There she brewed soothing teas and told me about the health benefits of this leaf or that seed. I marveled at how the forest held such flavorful and nutritious things. This is where my love for nourishing, plant-based foods began. 

In Chinese, the character for 'forest' 森 is made of three of the characters for 'tree' 木. The vision of Three Trees is to cultivate a healthier world by making delicious and nourishing plant-based foods to help people make thoughtful everyday choices.”

– Jenny Eu, founder

Organic growth 

It’s 2013 and Three Trees’ fresh organic nutmilks debuted at farmer's markets and pop-ups. Local natural foods stores Rainbow Grocery and Bi-Rite in San Francisco recognized a truly good product and put Three Trees on shelves, even though it was a small brand. Today, Three Trees fresh organic nutmilks are stocked on shelves nationwide. Three Trees has grown organically, based on the quality of the product and word-of-mouth.

Food philosophy

Our food philosophy is to eat whole, unprocessed, nourishing foods. So we only use the best quality ingredients, straight from nature – and make the most nourishing and delicious nut and seed milks. 

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