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Natoora is committed to revolutionizing the supply of fruit & vegetables and to actively shaping the future of food for the better. We have spent over ten years connecting capital cities with flavors that would otherwise be lost forever. Delivering truly seasonal produce to over 500 restaurants in London, New York and Paris, we count amongst our customers some of the world’s finest chefs. We also actively seek to reeducate the way people think about and consume fruit & vegetables. Our goal is to create a more meaningful and responsible food system that preserves seed varieties, growing techniques and traditions that are threatened by modern industrial farming and supermarket culture.