Social Media Marketing Manager 686 views3 applications

  • JOB TITLE: Social Media Marketing Manager

    JOB DESCRIPTION: Develop and execute comprehensive social media and marketing campaigns and programs, both short and long range, to support brand growth and awareness for TRIBALÍ Foods.

    GOALS:

    ·       Create Brand Awareness for TRIBALÍ Foods

    ·       Humanize the Brand by bringing in Lifestyle elements

    ·       Generate Business and Sales at store level through the creation of an influencer program

    ·       Provide Fresh Content for Search Engines

    ·       Increase Traffic to Website

    ·       Increase Ranking for Website

    ·       Create Social Conversation and Engagement for the brand

    ·       Build brand partnerships for large-scale quarterly IG Giveaways

    JOB RESPONSIBILITIES:

    ­ Social Media Services

    ·       Develop, manage and execute strategy for rapid growth across social accounts: IG, FB and Pinterest.

    ·       Head digital marketing efforts to drive brand awareness through creative campaigns i.e. cross-promotions with other brands, giveaways, social partnerships

    ·       Secure massive quarterly 5+ brand giveaway that results in a large follower increase – provide copy and take image. Quarterly dates TBD

    ·       Write and design communications material and copy through digital media handles

    ·       Plan, shoot and edit photos for social handles

    ·       Maintain and schedule content across social media accounts

    ·       Engage with bloggers, influencers, and consumers to grow our social following and continue to build our community

    ·       Light development of recipes and food pairings of our products for sharing across our social accounts

    ·       Offer guest recipe blog posts on social media accounts and website for the higher tiered influencers/established bloggers

    ·       Offer and coordinate IG/FB takeovers on accounts to mid-to-top tiered influencers.

    ·       Answer customer questions and respond to customer comments across accounts

    Email Newsletter Services

    ·       Develop and send out a custom branded bi-weekly newsletter that holds value and engages recipient consisting of content featuring: (product: recipes/pairings or videos,) latest PR mentions, expansion updates, blog, and more – template already in place.

    ·       Maintain and grow company newsletter list – growing a list of loyal customers is the highest converting audience to sell to.

    Other

    ·       Available to attend EXPO West Trade Show in Anaheim in March to represent our brand 

    ·       Light Graphic design work as needed for marketing needs and social media accounts

    ·       Light photography needed for product pics and collaborations with other brands

  • This job has expired!
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Based in Pasadena, CA, TRIBALÍ Foods is a high-growth real foods company is a real foods company that invites you to eat well and live well in a busy, tasty world. Gathering ingredients from nature, we create effortless mealtime solutions with a commitment to exquisite taste, relentless nutrition, transparent sourcing, and an adventurous palate. We’re here to make the world healthier — one plate at a time. Our award-winning products include: a line of globally inspired burger patties and sliders . 

Founded in 2016 by Angela Bicos Mavridis, a holistic nutritionist and former 35-year vegetarian, the company is dedicated to helping consumers change the way they eat, one plate at a time.
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