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JOB TITLE: Social Media Marketing Manager
JOB DESCRIPTION: Develop and execute comprehensive social media and marketing campaigns and programs, both short and long range, to support brand growth and awareness for TRIBALÍ Foods.
GOALS:
· Create Brand Awareness for TRIBALÍ Foods
· Humanize the Brand by bringing in Lifestyle elements
· Generate Business and Sales at store level through the creation of an influencer program
· Provide Fresh Content for Search Engines
· Increase Traffic to Website
· Increase Ranking for Website
· Create Social Conversation and Engagement for the brand
· Build brand partnerships for large-scale quarterly IG Giveaways
JOB RESPONSIBILITIES:
Social Media Services
· Develop, manage and execute strategy for rapid growth across social accounts: IG, FB and Pinterest.
· Head digital marketing efforts to drive brand awareness through creative campaigns i.e. cross-promotions with other brands, giveaways, social partnerships
· Secure massive quarterly 5+ brand giveaway that results in a large follower increase – provide copy and take image. Quarterly dates TBD
· Write and design communications material and copy through digital media handles
· Plan, shoot and edit photos for social handles
· Maintain and schedule content across social media accounts
· Engage with bloggers, influencers, and consumers to grow our social following and continue to build our community
· Light development of recipes and food pairings of our products for sharing across our social accounts
· Offer guest recipe blog posts on social media accounts and website for the higher tiered influencers/established bloggers
· Offer and coordinate IG/FB takeovers on accounts to mid-to-top tiered influencers.
· Answer customer questions and respond to customer comments across accounts
Email Newsletter Services
· Develop and send out a custom branded bi-weekly newsletter that holds value and engages recipient consisting of content featuring: (product: recipes/pairings or videos,) latest PR mentions, expansion updates, blog, and more – template already in place.
· Maintain and grow company newsletter list – growing a list of loyal customers is the highest converting audience to sell to.
Other
· Available to attend EXPO West Trade Show in Anaheim in March to represent our brand
· Light Graphic design work as needed for marketing needs and social media accounts
· Light photography needed for product pics and collaborations with other brands
