Sales Director at Three Trees 3807 views0 applications

Three Trees, the brand behind the world’s most pure and delicious plant-based milks, is seeking an experienced leader to be a part of our executive team. This is a rare opportunity to be part of a high-growth natural foods startup solving a big problem in the food industry today: the lack of delicious, clean, and nourishing plant-based foods.  We are the leading brand that stands for uncompromising quality and taste. Our nut and seed milks are delighting consumers across the country. With 6 years of demonstrated traction and success in the market, the company is poised for high growth in a hot industry. Three Trees is an established startup making a real impact.

Job Description

Based in the SF Bay Area. This position requires leadership and business management skills. The Sales Director is responsible for Sales Planning, Budgeting, and Execution. This position will lead the development and implementation of Sales strategies, objectives, and tactics to gain distribution and increase sales across all channels. They are also responsible for overseeing the development and execution of trade level Marketing plans that achieve ROI, as well as communicate our brand values through every touch point.


Sales Management

  1. Ownership of annual budgeting and monthly forecasting process ensuring that company achieves its aggressive revenue targets and strategic goals
  2. Develop trade spend strategies and budget tied to Sales budget and track performance monthly
  3. Ensure robust weekly and monthly sales performance data analysis and track performance against objectives
  4. Establish and maintain strong working relationships with key customers and retail accounts via phone, events, and in-person meetings ensuring that mutual objectives are achieved
  5. Manage and oversee distribution and sales partners; motivate and energize them to help achieve company’s sales objectives
  6. Develop and ensure distribution partners’ execution of promotional plans

New Business Development

  1. Develop and maintain a pipeline of new accounts to meet aggressive 24 month rolling new account sales goals
  2. Responsible for building and maintaining effective presentations for securing new business and category reviews
  3. Understand product and company economics ensuring new business is able to achieve profitability targets


  1. Become an industry expert, staying on top of consumers’ evolving needs and competitor and market trends
  2. Develop and oversee robust tool kit of retail level marketing and trade programs (e.g., promotions, coupons, demos, trainings, retailer specific digital marketing programs, etc.) that will drive incremental velocity and generate strong ROI
  3. Plan and execute selling events (mostly trade shows)

You must possess the following qualities:

  • A passion for our vision and brand
  • “Hunter” mentality to secure new accounts
  • High energy, motivation, work-ethic, and accountability
  • Resourceful, action and results-oriented
  • Able to thrive in an entrepreneurial, fast-paced and fluid environment
  • A strong sense of ownership and urgency in all matters related to the health of the business
  • Great people and relationship-building skills
  • Analytical, attention to detail, ability to be roll up sleeves and get things done


  • 5+ years of prior sales leadership experience in the CPG Food space- required.
  • Start-up experience is highly valued
  • National relationships with key retailers in the natural, club and grocery channels in the dairy space – a huge plus!
  • Experience managing brokers, distributors, retailers in the Natural channel
  • Knowledge of the natural and conventional grocery channels
  • Self motivated, humble, analytical, attention to detail, ability to roll up sleeves and get it done
  • Excellent communication skills – both verbal and written
  • Strong organizational skills
  • Strong analytical skills
  • Most importantly, you are passionate about food, re-designing the food chain, improving its sustainability, and sharing incredible plant based nut and seed milks with the world!

Application Details

The full-time, exempt position is based in the San Francisco Bay Area, and will require some travel.

Questions? Email to connect.

At Our Core, We Are:

Entrepreneurial. We strive for excellence– we deliver consistently strong performance, and go to great lengths to delight customers. We take great pride in our work. We are results-focused. Strong work ethic and ownership mentality are in our DNA; we roll up our sleeves and do whatever it takes!
Authentic. We bring our honest, full selves to work every day. We give and receive candid and direct feedback. We value integrity, humility, and kindness. There is no room for big egos on our team.
Mission-Driven. We are passionate and driven by ideals. Our can-do attitude and commitment to higher standards set us apart and keep us aligned and focused.   

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Three Trees Organics is a plant-based milk company committed to cultivating a healthier world by elevating taste, nourishment, and ingredient standards while staying rooted in nature.

In an increasingly engineered and optimized world, we believe that the best things really do come from nature. That’s why we carefully craft our nut and seed milks from the highest quality, fresh whole ingredients, and we never use preservatives, gums or anything artificial. Our milks are naturally nourishing and incredibly delicious.

Our story

Rooted in the forest

“My grandmother would take me hiking in Taiwan’s mountain forests when I was little – we gathered leaves, seeds, and roots to take back to the kitchen. There she brewed soothing teas and told me about the health benefits of this leaf or that seed. I marveled at how the forest held such flavorful and nutritious things. This is where my love for nourishing, plant-based foods began. 

In Chinese, the character for 'forest' 森 is made of three of the characters for 'tree' 木. The vision of Three Trees is to cultivate a healthier world by making delicious and nourishing plant-based foods to help people make thoughtful everyday choices.”

– Jenny Eu, founder

Organic growth 

It’s 2013 and Three Trees’ fresh organic nutmilks debuted at farmer's markets and pop-ups. Local natural foods stores Rainbow Grocery and Bi-Rite in San Francisco recognized a truly good product and put Three Trees on shelves, even though it was a small brand. Today, Three Trees fresh organic nutmilks are stocked on shelves nationwide. Three Trees has grown organically, based on the quality of the product and word-of-mouth.

Food philosophy

Our food philosophy is to eat whole, unprocessed, nourishing foods. So we only use the best quality ingredients, straight from nature – and make the most nourishing and delicious nut and seed milks. 

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