Regional Field Marketing Manager – New York 519 views0 applications


Ripple is looking for a self-driven, organized Regional
Field Marketing Manager for the New York metro region.  You will develop, organize and cultivate
Ripple field marketing efforts in your region. Specifically, you will
coordinate consumer sampling opportunities for Ripple products at local public
events and retail demos. You will also help grow sales by working with local
distributors and retailers to increase Ripple market share. Your goal is to
build brand recognition and drive trial through strategic demo initiatives in
stores and at events. You will also seek out partnerships with businesses and
organizations that will further encourage consumer trial of Ripple products.

 A successful candidate needs to have solid interpersonal
skills, and the ability to communicate with many different types of people:
consumers, store management and Ripple colleagues. You need the ability to
craft an effective field marketing plan and execute on that plan with
actionable results. Finally, you need to be ready to roll-up your sleeves and
do whatever is needed to get your job done.

 We’re looking for the following:

proven self-starter; with a results-oriented and entrepreneurial mindset

organization skills

to multi-task and prioritize workload 

problem-solving skills and the ability to think on your feet 

who thrives independently, but is still an excellent collaborator


closely with the Field Marketing Team to identify, plan and execute a
goal-oriented regional field marketing plan that adheres to set budget.
Including but not limited to: large and small-scale events attended by Ripple’s
target audiences, and in-store product demos, many of which take place on
weekends and evenings

regional market dynamics and provide insight and direction to develop field
marketing solutions to promote the Ripple brand and products

distribution by working with local distributors and retailers to grow demand
for Ripple product line

consumer loyalty by creating a fun and engaging experience at all events and

and maintain positive business relationships with event organizers to
negotiate, activate and leverage sponsorships

manage, train and motivate a team of Brand Ambassadors. Set and maintain
in-store demo and event calendar for Brand Ambassadors. Review and approve
hours and expenses from all Brand Ambassadors

that Brand Ambassadors are trained and compliant with safety guidelines

compliance with government and retailer regulations and permits; process
certificates of insurance as required by event or by retailer.

storage facility and organization of Ripple field marketing assets; keep track
of and maintain adequate inventory of event/demo materials; manage shipments of
event/demo materials

product for events

with local contacts & influencers (i.e. businesses and universities) to
generate broad-reaching sampling opportunities to grow our fan base

ROI of efforts; be able to measure success and provide regular, written
reporting updates

and maintain an accurate monthly budget


Degree is strongly preferred

years’ experience in event planning, leading a field marketing team and/or
managing remote employees, preferably for a CPG brand

New York area residency or the ability to commute into the city regularly. A
strong geographic knowledge of the market and local happenings is a must;
familiarity with greater region a plus

be willing to travel regionally on a regular basis (up to 60% of the time)

be comfortable on MAC, Microsoft Office Suite and Google Suite Applications

have a smart phone with ability to take/upload/identify photos

experience planning and project management skills

a consumer-led mindset, while also able to understand other stakeholders’
perspectives (retailers, Ripple Foods management, etc.)

to work a flexible schedule, including evenings and weekends**

to lift 40+ lbs. at a time

to stand/be mobile for 5+ hours at a time

driver’s license, clean driving record and regular access to a large vehicle

positive disposition, enthusiasm, energy and willingness to get your hands dirty

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We are a small, happy crew of hard working folks. We believe that our products will make a positive impact in the world and when you get down to it, that’s why we like coming to work every day. It helps that we also genuinely enjoy each other’s company. We value silliness, integrity and good, hard work.

Around here, everyone contributes their ideas and no one is above clearing a printer jam. We are not big on titles, levels or egos but we are very big on listening, collaborating and meeting our goals--and our goals are ambitious. There is a lot to do and we need smart, creative, friendly people to help us get it done.

So, if you turn off the water while you brush your teeth…
If you have a propensity for making ridiculous bets…
Or an idea for a new milk cocktail we could try at happy hour next week…
If you, too, are concerned with how we are going to feed Earth’s rapidly growing population…

…then we want to hear from you. You might just be a future Rippler!

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