What do you get when you cross the best of Silicon Valley innovation with the agriculture economy? Farmer’s Business Network, Inc.!
We are proudly Farmers First℠. Created by farmers, for farmers, Farmers Business Network℠ (FBN℠) is an independent and unbiased farmer-to-farmer network of thousands of American farms. By enabling thousands of farmers to work together, anonymously and securely to democratize information, the FBN network is helping farmers level the playing field and put power back in farmers’ hands.
Farmers Business Network counts top VCs including Google Ventures, Kleiner Perkins, DBL Partners, and Acre Venture Partners, T Rowe Price and Temasek among its investors. We are a dynamic, and innovative company in AgTech that offers competitive compensation and benefits.
Product marketing bridges the customer (farmers), the product/business unit team, and the sales team to help the organization profitably deliver a product that serves the needs of our customers. As Product Marketing Manager, you will be responsible for helping FBN hit financial and strategic goals by driving demand.
In this role, you will work cross-functionally to:
Launch new products.
Drive awareness, preference, trial, repeat, and evangelism of existing products.
Direct Work Streams
Strategic marketing and demand planning/coordination. (Generate marketing plans informed by customer insights, sales feedback, and BU strategies. Socialize those plans to relevant functions).
Production and execution of marketing tactics that support business strategies. (Make stuff; ads, sales materials, training materials, media purchases)
Measurement, analysis, and insights. (Understand the motivations, needs, purchase drivers, and barriers to adoption of our customers. Understand the effectiveness of our marketing and sales initiatives).
Marketing and FBN capability building. (Create step-change improvements in marketing and organizational performance through creation and execution of processes, initiatives, and special projects)
Common day-to-day activities
Align with BU’s on business priorities and financial plans
Create demand generation plans that deliver on BU priorities and financial plans
Assess performance of marketing initiatives and adjust executions as necessary to increase performance
Report out to management, BU’s, Sales and other stakeholders on performance
Develop message strategy and work with FBN’s content production team to coordinate the production of marketing assets with internal and agency partners.
Conduct direct research and analysis of customer behaviors in data to unlock insights to help grow the business
Socialize and train cross-functional partners on initiatives and win their support for projects.
- Lead special projects that will unlock the next level of FBN growth
Skills & Experience
- 5-10 years experience, including marketing experience
- Strategic thinker with ability to develop long-term, goal-oriented marketing plans, and collaborate cross-functionally to achieve targets
- Deep empathy for the customer (farmers) – experience conducting customer research preferred.
- Entrepreneurial – willingness to roll up sleeves, learn new skills, and adapt in a quickly changing startup environment.
- Strong time and project management skills with proven track record of successfully managing multiple projects simultaneously.
- Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving and executive presentation skills are required.
- Proven ability to have impact & influence.
Compensation and title for this position will be adjusted to suit your experience and qualifications. We also offer an attractive benefits package that includes Health, vision, and dental insurance.
Farmer’s Business Network, Inc. is an equal opportunity employer and participates in U.S. Citizenship and Immigration’s E-Verify program.
Why You Should Work With Us
Our team is united by a shared mission: empowering farmers with data to drive better decision-making. If you’re a marketing leader with an interest in our mission, we’d love to meet you.