Job Description
Simply Gum is a Soho based lifestyle brand creating premium and natural sweets. We’re looking for a Director of Marketing to further drive our brand’s awareness and trial. We’re seeking someone passionate about natural food and design, and with an appetite for rapid growth. Someone who is as scrappy as they are thorough and as creative as they are analytical. You’ll be working with a fun and energetic team, managing direct reports and agencies, and reporting to the CEO. And of course, you’ll be chewing lots of gum and popping lots of mints.
Responsibilities
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Devise overall marketing strategy including brand positioning, data driven initiatives,
ecommerce projections, and budget in order to deliberately drive awareness and trial
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Achieve ecommerce revenue objectives via robust efforts on Amazon and
Simplygum.com
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Oversee digital ads, SEO, brand’s blog and web development
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Launch meaningful brand collaborations to generate revenue and awareness
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Create high impact partnerships with influencers and brands
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Develop and analyze email campaigns
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Drive PR and Communications strategy and assist in pitching key outlets
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Lead social media growth and engagement; create memorable campaigns
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Run Field Marketing initiatives from events to in store demos
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Consult with CEO on packaging design and create new product launch strategies
Skills & Experience
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5-10 years of Marketing experience with a high growth CPG brand
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Strong communication skills and managerial skills
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A love of data and likes using it to inform decisions
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High expectations for themselves and their teammates and enjoys a fast pace
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Appetite for both strategic thinking and executing small details
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A passion for thinking about how objects can create meaningful moments
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A tendency to brainstorm the most effective, least expensive solutions
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A knack for design and digital marketing
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An obsession with media and now all the best columns, outlets and writers,
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experience educating consumers about cool new products
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MBA, preferred but not a must
Compensation
Competitive
