Marketing Director 290 views0 applications

If you love retail stores and shopping…

If you go into stores and think about why they are merchandised the
way they are…

If you enjoy motivating and inspiring your friends, family and colleagues
to do things they would not normally do….

AND finally, if you believe that NUMBERS don’t lie and you can
translate those numbers into actionable strategic marketing initiatives that
deliver REAL business results then… 

Mother’s Market and Kitchen wants to talk to you because we have the
perfect job. 

Mother’s Market and Kitchen, Director of Marketing. 

This person
must be a serious self-starter and a historical GAME CHANGER.This person must have strong analytical acumen and must be able to create compelling
programs by interpreting the numbers. This person must be a disciplined
user of both sides of the brain – the right side for conceptualizing and
creativity and the left side for critically understanding what needs to be done
and the timing for it based on historic financial performance.   

Mother’s Market does NOT and will NOT use traditional grocery
marketing tactics. This person should bring new strategies to the table,
while respecting what has been successful in the past. The use of web
marketing, social media, community outreach and community events are constantly
evolving and getting better…so this person must be a student of technology,
community sourcing and creativity.

The ideal candidate will have a background in social and web based
lead generation for business.

The director will lead a small, but growing department focused on
brand development, lead generation, web/social media engagement and development,
grassroots and community growth and graphic design/print production. 

Ideal candidate must be capable of exceeding expectations for the
following job duties:    

  • Create, manage,  coordinate, execute  and analyze all
    marketing strategies from creative design to tactical implementation 
  • Develop unique and valuable propositions which are targeted at
    customer acquisition and brand proliferation  
  • Organize and grow grassroots outreach and lead generation programs OUTSIDE of the store 
  • Conceptualize and actualize in store marketing campaigns and
    programming 
  • Strategize, analyze and develop programming based on ROI  
  • Conceptualize and actualize web marketing campaigns – Web campaign
    development to include TEXT, WEB, Applications and Lead Generation

Qualifications:  

  • 4 years with 2 years in progressive marketing roles
  • Grocery store marketing experience = Preferred, but not required
  • College degree  
  • The proven ability to articulate a vision and strategy in a way that
    motivates and inspires 
  • A track record of meeting lead generation targets, budgets and
    objectives 
  • A track record and  experience in creative campaign development
    and successful execution in GROCERY retail environments 
     
  • Experience with WEB campaign development and logistics – must have exceptional 
    technology understanding across multiple mediums and ability to integrate  
  • Proven communication and negotiation skills  
  • Strong understanding and passion to work in Web space- Understanding
    of social media tools including Application Development, Site Core, Word Press,
    Facebook, Vimeo, social bookmarking and tagging 
  • Experience with managing budgets, financials and quarterly reporting 
  • Exceptional  story telling ability 
  • Exceptional leader with experience managing people 
  • Political campaign work experience a plus  

Application requirements: resume, portfolio and personal
statement 
 

As part of the interview process, candidate must be ready and willing
to produce written/oral piece to specified parameters provided by Mother’s
Market & Kitchen

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Mother’s Market was founded in 1978 by a group of yoga enthusiasts consisting of friends and family, who couldn’t find a place that carried vegetarian foods and related lifestyle products they searched for. They decided to join their resources and talent to provide the community with a natural foods market and restaurant not available elsewhere. What began in 2,500 square feet in Costa Mesa has grown into 9 Southern California locations.
Over the years, Mother’s has gained a reputation for having all the best products for specialized diets, top quality local and organic produce, the county’s largest selection of supplements and all at a great value! Organic, non-GMO, vegan, vegetarian, gluten-free, low carbohydrate, low-glycemic, low-fat, low-salt and more. Mother’s has something for everyone!
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