Summary
The Manager of Corporate Campaigns in the ASPCA’s Farm Animal Welfare department is a dedicated animal welfare advocate who will help achieve the ASPCA’s mission to improve farmed animal welfare and eradicate factory farming. The person in this position will do so by educating the public about the harms of industrial animal agriculture and the benefits of more humane food choices while helping to channel public demand for change into actions that influence the food industry. Success in this role is rooted in developing compelling educational resources, managing and optimizing campaign rollouts, and facilitating thoughtful engagement and on-going collaboration with progressive farmers and food businesses. Additional work includes project management, key performance indicator tracking, sector research, news monitoring, and writing. The job reports to the Senior Director of Corporate Policy & Animal Science.
Responsibilities
- Content marketing & campaign development (40%):
- Set and implement strategies that expand and improve the brand of the ASPCA Shop With Your Heart program, including user experience, educational content and collaborations
- Conceptualize and build new and improved campaigns and consumer tools that educate the public, build our base of advocates, and engage media that is consistent with the ASPCA’s values and brand
- Draft new and improved educational, responsive, and creative content for digital marketing, newsletters, social posts, etc. designed for corporate and consumer audiences
- Help draft stand-alone and annual corporate reports and other campaign materials
- Provide input on a wide range of tactics including legislative advocacy
- Work closely and collaborate with internal departments on content development and execution
- Corporate outreach & engagement (40%):
- Exercise excellent judgement when engaging with diverse food businesses, both animal welfare-certified and plant-based, on seemingly competing interests to find win-win solutions and alignment
- Increase participation in and promotion of the ASPCA Shop With Your Heart program and other farmed animal welfare campaigns by diverse food businesses
- Deepen network and cultivate new contacts to develop trust, rapport, and partnerships at new and identified companies in marketing, social media, and corporate social responsibility departments
- Collect relevant information about the product offerings, distribution, and capacity of more humane food business to generate new opportunities to build more humane supply chains
- Collaborate on generating corporate commitments to help farmed animals
- Seek feedback from farmers and food businesses
- Effectively run programs by giving food businesses individual custom attention while also zooming out to think in a broad strategic manner
- Represent the ASPCA at professional and industry meetings
- Project management and impact analysis (10%):
- Monitor external engagement with ASPCA programs and campaigns
- Track and report out on key performance indicators, e.g. selection and availability of more humane options and animal impact numbers
- Use, and improve upon, established workflow to keep resources and internal departments up to date
- Analyze various approaches using A/B testing and identify risks and opportunities.
- Offer suggestions for improvements to corporate strategy and materials in line with findings
- General tasks (10%):
- Track relevant news, science, events and trends related to farm animal welfare and the food industry
- Respond to general public inquiries about farmed animal welfare and our work
- Perform administrative tasks as needed
- Travel:
- Travel 10% of the time
- Ability to travel during the week and over some weekends
Qualifications
- Deep understanding of animal welfare issues in industrial farming as well as familiarity with climate and social justice impacts highly preferred
- Is knowledgeable about digital and traditional communication formats and best practices, serving as a good thought partner to colleagues
- Ability to conceptualize and create campaigns that engage and educate
- Experience successfully influencing audiences with compelling storylines
- Extremely strong writing skills
- A self-starter, curious and flexible in their approach to problems, and persistent in their pursuit of solutions
- Creative and entrepreneurial problem solver who is confident offering their own ideas
- Respectful and inclusive
- Ability to manage projects, including tracking and reporting out on progress to goals
- Good organizational and time management skills
- Ability to build effective, collaborative relationships
- Proficient computer skills (including familiarity with Word, Excel, PowerPoint, etc.)
- Experience or willingness to learn a variety of software programs to optimize workflow
- Comfortable working in a fast-paced, team environment
- Must provide a valid driver’s license upon hire and pass a motor vehicle history check demonstrating a safe driving history
Exemplifies the ASPCA’s Core Values
- Has Commitment and dedication to improving the lives of animals
- Demonstrates Ownership and feels responsible for outcomes
- Believes in Team – that we are stronger together
- Seeks to Elevate others and reimagine what is possible
- Focuses on Impact, specifically making change for animals
Education and Work Experience
- High School Diploma or GED (required)
-
Two years in relevant education and/or relevant work experience in at least one of the following areas:
- Advocacy / social justice campaign-building
- Farmed animal welfare and/or broader food system reform efforts
- Food industry or consumer goods marketing
- Digital marketing
Language
- English (required)
Compensation
The starting salary for this role is contingent on the employee’s primary location of residence and its respective cost of labor. As a point of reference, we’ve included our ASPCA locations broken down by geographic zone to illustrate what the hiring salary range would be in each of the following areas:
Zone 1 (Asheville, NC; Columbus, OH; Miami, FL; Weaverville, NC): $55,000 – $60,000
Zone 2 (Washington D.C.; Los Angeles, CA): $61,000 – $66,000
Zone 3 (New York, NY): $67,000 – $72,000
COVID Statement:
The ASPCA strives to maintain a COVID-free workplace. To that end, being fully vaccinated is a condition of employment for all ASPCA employees, including new hires, except where prohibited by applicable state or local law. The ASPCA makes reasonable accommodations for qualified applicants with disabilities or sincerely held religious beliefs that prohibit a person from being vaccinated.
Our EEO Policy:
The ASPCA is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the ASPCA’s standard application process, which will ensure an equal employment opportunity without imposing undue hardship on the ASPCA. Please inform the ASPCA’s People Team if you need an accommodation in order to complete any forms or to otherwise participate in the application process.
Individuals seeking employment are considered without regards to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.
ASPCA is an Equal Opportunity Employer (M/F/D/V).
*To apply, please visit our website. Please don’t forget to attach your resume to complete your application.*
