Purpose
Field Sales & Marketing Manager will join our team in a full-time role, based in the New England Area. The ideal candidate will have experience in high-growth, entrepreneurial environments and can manage day-to-day details in support of brand strategy in partnership with sales team. Focus of the position will be to drive brand trial and awareness through creative and innovative ideas that support distribution growth & drive in-store velocity.
Position Summary
Person is responsible for planning and executing sales and field marketing initiatives designed to engage current retailers and consumers, forge new retail partnerships, and boost consumer brand awareness and product trial. Key activities include direct account implementation, managing product sampling and demo programs, spearheading brand ambassador programs, and diving into special promotional events with gusto. Sales administration and analysis are also key roles, helping the team capture and interpret market data and signals.
Key Responsibilities
· Craft and manage effective field sales & marketing programs
· Drive consumer engagement and trial by planning and managing all
product demo programs
· Work with our broker and distributor partners to capitalize on
incremental growth opportunities
· Assess the evolving competitive landscape for price, promotion
and positioning benchmarks
· Interpret local and regional market dynamics
· Participate in industry trade shows and networking events
· Support the preparation of sales analyses, forecasts
· Report monthly performance, activity, insights including ROI
metrics
· Special projects, as required
Skills and Experiences
· Able to compile and analyze sales data and glean meaningful
insights
· Familiar with wholesale and retail landscape, ideally in the
food industry
· Self-directed, entrepreneurial, optimistic, energetic
· Team, customer, and results-driven
· Excellent verbal and written communication and presentation
skills
· Comfortable building and maintaining relationships with internal
and external stakeholders
· Increasing awareness of consumer marketing tactics
· Creative problem solver with obsessive attention to detail
· Strong organization, planning and multi-tasking skills
· Comfortable using MS Office
Company Overview
The Modern Pod Company is a fast growing, innovative, plant-based enterprise competing in the better-for-you food industry. We’re headquartered in Providence, RI, the littlest state with te biggest attitude. We launched our flagship new brand – the delicious Hummus Pod Snacketizers – in over 2,000 natural, conventional stores nationwide in 2017…and we’re just warming up. We are expending our team and seek dynamic and entrepreneurial colleagues to help drive our next leap forward.
