Once Upon a Farm is a first-to-market cold-pressure pasteurized baby and toddler snack company. Our products provide uncompromising nutrition without compromising on taste or convenience.
We are looking for a Digital Marketing Director to join our team who has deep experience and vision needed to rapidly grow our ecommerce business and brand presence efficiently on the web. This role requires a sense of ownership, accountability, passion and true entrepreneurial spirit.
This job will report to the COO.
Your job will entail assisting, creating and maintaining digital projects and initiatives such as:
- Devising, implementing, measuring and optimizing strategies to drive traffic, conversion, retention, and AOV to meet company goals.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns
- Utilizing a range of techniques including paid search, SEO and PPC and managing any external agencies that are also assisting with this.
- Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
- Manage all aspects of marketing operations, including key personnel
- Define, implement and measure email marketing strategyManaging online brand and product campaigns to raise brand awareness.
- Overseeing the social media strategy for the company.
- Optimization of company website
- Improving the usability, design, content and conversion of the company websit
- Managing and assisting in any website issues that arise and working very quickly and efficiently with agencies and developers to make sure issues get resolved in a timely manner
- Review new technologies and keep the company at the forefront of developments in digital marketing.Budget planning and tracking for ecommerce, including monthly reporting
- Evaluating customer research, market conditions and competitor data.
- Manage art and copywriting professionals
- Work closely with the COO to communicate about marketing goals and results
- Partner with advertising and media specialists to increase marketing results as needed
- Optimize website and social media channels for SEO as well as usability
Requirements for the position:
- Bachelor’s degree in Marketing or related field required
- Experience managing PPC, SEO and Affiliate Programs preferred
- Must be a growth hacker and think creatively to build up user acquisition and conversion
- Experience using email marketing platforms.
- Strong understanding of current online marketing concepts, strategy, and best practice.
- Experience in ecommerce, Email Marketing, lead generation and social media is a must.
- Previous experience in a similar digital marketing role preferable 5+ years
- Advanced knowledge of HTML, CSS required and wordpress and/or Shopify preferred. It is preferred that you can code websites and troubleshoot website issues as they arise
This job is especially for you if:
- You love what you do and are an expert in your field.
- You are also self-motivated and passionate who takes great pride and a sense of ownership in their work.
- You have a positive attitude and work well both independently and in a team environment
- Live in either San Diego, or Orange County (preferably San Diego)
- You can handle constructive feedback and learn and grow from it
- You are into health and nutrition or have a strong desire to learn about it
- You are analytical, data driven, and performance oriented
This is a full time salaried position. Please send resumes to marketing@uponafarm.com
