Digital Marketing Coordinator 329 views1 applications

Position: Digital
Marketing Coordinator

Reports To: Brand
Director

Position Summary:

 

Hudson Ranch, established in Carneros in 1981, is a wine grower
and producer, and grocer. We are hiring a Digital Marketing Coordinator. The
candidate will be responsible for the creation
of interesting authentic content that drives measurable traffic, engagement and
sales to Hudson Ranch and Hudson Greens and Goods.

 

The candidate must have a
creative mind with a firm understanding of driving sales through social media
and the analytics to track measurable results.

 

The responsibilities and duties
of the position include but are not limited to those listed below.

 

Skills,
Responsibilities and Essential Duties

 

Create a digital communication strategy for the purpose of
building brand recognition to increase Direct to Consumer and Wholesale
business.

 

Actively engage
with customers to follow up on post engagements and direct messages.

 

Work with ownership
and the sales and marketing team to tell the Hudson story in a way that engages
users, builds brand awareness, educates, entertains, and drives visitation and
sales.

 

Coordinate
postings and themes to create cohesive, blanket coverage for all platforms that
connect to the overall Ranch story.

 

Coordinate a
communication calendar that connects release communication, social media
stories, and seasonal updates.

 

Create and maintain
a library of photography, video content, and stories to be used for all
marketing purposes.

 

Stage
photographs, videos, stories, food presentations to further the content
creation for all platforms with creative direction.

 

Track the
analytics for converting non-customers into active customers with measurable
results.

 

Candidate must possess
the following skills:

·      Strong writing
ability using the Hudson Voice

·      Understanding
of wine, farming, food, hospitality and the enjoyment of wine culture

·      Creativity

·      Detail Oriented

·      Analytical

·      Strong understanding
of e-commerce and social media

Minimum
Requirements

·      Bachelor’s Degree preferred

·      Must be generally technology savvy and adept
in Microsoft Excel and Word, Adobe products like In-Design, Illustrator and
Photoshop

·      Use of Wine Direct POS/CRM a plus

·      Ability to lift and carry 50 pounds

·      Valid driver’s license with an acceptable
driving record

·      Satisfactory reference check

Compensation

·      Pay: $25-35/hour

·      Schedule: Part-Time 15-25hrs. per week

·      Can work remotely with routine visits to the
property

·      Independent Contractors, Consultants, and
Employee relationships welcome to apply

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Situated deep in the heart of the rolling hills of Napa Valley’s Carneros District, Hudson Ranch and Vineyards is our agrarian dream. Producing world-class wine grapes for exceptional wines and Tuscan olives for verdant oil, raising heritage breed pigs, lamb and chickens, and growing a diverse array of seasonal fruits and vegetables for our grocery store, Hudson Greens & Goods, our farm encapsulates the true sense of wonder, possibility, and enthusiasm with which we start each day.

Hudson Vineyards produces grapes of distinction from uniquely situated sites on two hundred acres of vineyards. Over thirty years of meticulous winegrowing and winemaking experience goes into each bottle of Hudson Wine. Additionally, Hudson Vineyards’ premium grapes are sold to 27 wineries in Napa and Sonoma counties, some of which produce wines from specific vineyard sites identified as distinct and bear the ‘Hudson Vineyards’ designation on their labels.


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