Reports To: Brand
Hudson Ranch, established in Carneros in 1981, is a wine grower
and producer, and grocer. We are hiring a Digital Marketing Coordinator. The
candidate will be responsible for the creation
of interesting authentic content that drives measurable traffic, engagement and
sales to Hudson Ranch and Hudson Greens and Goods.
The candidate must have a
creative mind with a firm understanding of driving sales through social media
and the analytics to track measurable results.
The responsibilities and duties
of the position include but are not limited to those listed below.
Responsibilities and Essential Duties
Create a digital communication strategy for the purpose of
building brand recognition to increase Direct to Consumer and Wholesale
with customers to follow up on post engagements and direct messages.
Work with ownership
and the sales and marketing team to tell the Hudson story in a way that engages
users, builds brand awareness, educates, entertains, and drives visitation and
postings and themes to create cohesive, blanket coverage for all platforms that
connect to the overall Ranch story.
communication calendar that connects release communication, social media
stories, and seasonal updates.
Create and maintain
a library of photography, video content, and stories to be used for all
photographs, videos, stories, food presentations to further the content
creation for all platforms with creative direction.
analytics for converting non-customers into active customers with measurable
Candidate must possess
the following skills:
· Strong writing
ability using the Hudson Voice
of wine, farming, food, hospitality and the enjoyment of wine culture
· Detail Oriented
· Strong understanding
of e-commerce and social media
· Bachelor’s Degree preferred
· Must be generally technology savvy and adept
in Microsoft Excel and Word, Adobe products like In-Design, Illustrator and
· Use of Wine Direct POS/CRM a plus
· Ability to lift and carry 50 pounds
· Valid driver’s license with an acceptable
· Satisfactory reference check
· Pay: $25-35/hour
· Schedule: Part-Time 15-25hrs. per week
· Can work remotely with routine visits to the
· Independent Contractors, Consultants, and
Employee relationships welcome to apply