Sea to Table is currently looking for a strategic and creative E-Commerce Customer Acquisition Manager for our home delivery business. This newly created position will be fully responsible for driving traffic and conversions for our direct-to-consumer channel at www.Sea2Table.com. You’ll operate both strategically and tactically, setting on-brand customer acquisition strategies, implementing them, and measuring results. To do so, you will work independently as well as with a small team responsible for the website experience. Your success will be measured based on overall site traffic, cost per session, cost per order, and other acquisition metrics.
What you’ll do:
- Develop and oversee our customer acquisition program, both online and offline, optimizing existing efforts and testing new platforms, messaging, and content
- Own and monitor KPIs related to all customer acquisition and advertising
- Manage relationships with, and budgets for, vendors, including SEM/SEO and PR resources
- Supervise social media team member and leverage all activity to the benefit of customer acquisition
- Support the website and product teams in assessing and optimizing customer retention strategies
Who you are:
- You have prior experience driving and converting site traffic through SEO/SEM, PR and “buzz”, and social media marketing
- You are a data lover with experience analyzing and optimizing advertising KPIs
- You are motivated to leverage a limited budget to meet our aggressive growth targets
- You have a creative sensibility with experience in designing, testing, and optimizing ad content and landing pages
- You are proactive and self-motivated, but work well with a small team and can effectively manage outside resources (e.g. agencies and creative talent)
- You’re a multi-tasker who can handle many moving pieces while staying organized and accountable
- Your passion for good food and sustainability would add to the fun, but is not required
COMPENSATION
- This position is PAID: salaried, 50k to 100k
- Free fish
HOW TO APPLY
Please email us at jobs@sea2table.com with your resume as well as a letter explaining what about this opportunity interests you and how your experience aligns with this position.