Business Marketing Manager 365 views1 applications

Job Description:

Apeel is looking for an experienced and driven Business Marketing Manager to join our growing team. Reporting to the Head of Marketing & Communications, the Business Marketing Manager will develop and execute a strategy to establish Apeel as the leading post-harvest solution among fresh food growers, suppliers and retailers.

Responsibilities:

  • Develop and execute Apeel’s B2B marketing plan, from establishing target objectives and strategies through driving key results.
  • Create a content marketing strategy and produce content (e.g., case studies, blog posts, newsletters, presentations, brochures, website content, etc.) to drive and engage qualified leads.
  • Identify key events and execute Apeel’s brand presence at industry trade shows.  
  • Design integrated marketing campaigns to drive business development / sales objectives.
  • Map the customer journey and marketing funnel; measure and communicate marketing ROI.
  • Evaluate research needs and conduct research to provide actionable insights to inform marketing strategy.
  • Keep a finger on the pulse of the industry and inform the team of trends, products and new opportunities.

About You:

  • 6+ years of marketing or content marketing experience; at least 2 years working at a food B2B or B2C company; startup experience preferred.
  • Strategic, metrics-driven mindset and a passion for the art and science of marketing and its impact in driving reputation and sales.
  • Experience working cross-functionally, especially across marketing disciplines, sales, design, and product teams.
  • History of successfully shipping projects with independence, confidence, and ownership for deadlines and outcomes. Proficient in Salesforce, MailChimp, and other top marketing tools and services.

Please note that Apeel Sciences does not accept unsolicited resumes from recruiters or employment agencies. In the event of a recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Apeel Sciences. 

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Company Background

In the United States, over a third of all the food we grow is lost to spoilage and wasted before we can eat it. In the developing world, more than half of all produce is lost to spoilage before it can be consumed. Apeel Sciences creates agricultural solutions inspired by and derived from Nature for growers to protect their crops and increase the shelf life of harvested fresh produce. We are committed to being a technological and environmental trailblazer at the interface between the agricultural, materials science, chemistry, biotechnology, and engineering industries to eliminate food waste and reduce reliance on pesticides. Our mission is to enable widespread, positive impacts through the development of high-performance pre- and post-harvest products and processes that conserve our precious natural resources and safeguard the Earth’s delicate ecological balance.

Company Culture

Apeel is comprised of highly talented, deeply passionate, and strongly tight-knit team members who are excited by the opportunity to challenge the status quo, are obsessed with solving problems, and truly seek to positively change how we feed the world.

Our people are core and absolutely fundamental to our company’s success and continued growth. Look around and what do you see? Team members who are working tirelessly and selflessly—not to serve themselves—but to help the team as a whole strategically, aggressively, and collectively realize a shared mission and vision. If you are ready for an opportunity to jump in, tackle challenges (and opportunities!) head-on, take ownership, and drive meaningful outcomes in a highly collaborative, communicative, and dynamic environment, we would love to connect with you!

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