Food marketers thoroughly research consumer desires and consumption patterns. After studying the consumer, food marketers work with the manufacturer to determine necessary development of new foods or modifications to existing food products, along with adequate price and promotion details. Growing seasons and potential difficulties in manufacturing must also be considered in the process.
Your Role: The Commercial Marketing Manager is responsible for driving short and long-term business plan execution for customer segments. **Ideally, candidates would be located in either NYC or Tristate within a reasonable commute to Brooklyn headquarters.
Responsibilities
- Conduct market research to determine potential of products and trends and prioritizes revenue growth opportunity of key markets
- Perform analysis of market strengths, weaknesses, opportunities and threats
- Development and implement innovative marketing campaigns
- Oversee digital/social media marketing platforms
- Coordinate team field marketing and promotional event
- Compile and present data for analysis and continued strategic planning departments
- Supervise marketing personnel and team development
- Translates segment strategy and commercial strategy into Regional or Commercial area marketing tactics
- Ensures area sales teams can effectively articulate bran value propositions
- Disseminates segment and commercial strategy to CEO
- Builds a suite of innovative marketing programs to develop markets and stimulate demand
- Maintains business KPIs, monitors performance, and reports internally and up.
- Create focus and test marketing groups to establish growth trends and deploy tactics to capture emerging market opportunities
- Generate leads through tradeshows and direct marketing
- Networking, with strong communication skills
Who We Are:
In 2018 the 3rd the generation- of Damascus Bakers still believe in our family philosophy of baking with a difference. “Baking a Difference” is still the mission; “Innovative Baking, Old Fashioned Excellence”, are our core principles, we now embrace with our newest innovative division of Brooklyn Bites.
