Captain of Experiential Field Marketing 303 views0 applications

You’re going to be one of the most significant people in bringing the next iconic plant-based food brand to life. In fact, you will create activations and events that are ownable to Eclipse,  often being the face of the brand and thinking strategically about what partnerships to be involved with. You are excited to bring your hustle, creativity, love for people and event design, attention to detail, and, of course, expertise in field marketing to a fast-growing startup. You understand what it means to build out a field marketing program from scratch and thrive when juggling (or planning) multiple big events. You’re excited for the impact you can have on building the brand from day one. 

Who are you?

  • You have been involved with countless field marketing events and activities and have helped manage a full program for a CPG/food brand. You must have at least 2 or 3 years of experience in experiential/field marketing for CPG/food brands. 

  • You are the definition of a people person and feel most “in your flow” when connecting with others.

  • You are driven by design and bring a unique perspective to creating interesting and exciting field marketing activations. 

  • You are equally energized by creating thorough to-do lists as you are by finding solutions to problems when things don’t go exactly as planned. You’ve got a backup plan for your backup plan! 

  • You thrive in ambiguous situations and startup-like environments. You take ownership and create solutions to problems. You are known to offer help before being asked. 

  • You are high energy and incredibly passionate about your work and the plant-based movement. You care deeply about changing our food system and have the skills to make it happen.

  • You’re a great person, in and out of work. You are smart, proactive, trustworthy, kind, humble, organized and hard-working.  

Who are we?

  • We’re the next massive plant-based food company, revolutionizing the $100B dairy sector. Our investors include the founder of Reddit, the creator of Gmail, Y Combinator, and the former chairman of the board of Daiya Foods.

  • We’re behind some of the best selling plant-based products in the world (JUST Mayo, for example).

  • We’re on a mission to save our planet, our health, and animals by creating a solution to fix the food system.

  • We’re people of integrity. We do what we say we will do, we treat others right, we care deeply about those around us, and we put our hearts into our work.  

  • We love spending time together both inside (our gorgeous new HQ!) and outside of the office. 

 What will you do? 

  • Create and build a national field marketing program from scratch, including creating calendar of EXPERIENTIAL activations & campaigns, organizing staffing, managing budget and executing from start to finish

  • Develop a strategic vetting process to identify opportunities to be out in the field with our Eclipse ice cream truck and ice cream tricycle

  • Work closely with our Sales team to support partner launches by helping distribute products and visiting accounts to ensure on-brand instore activations

  • Own the planning and execution of trade shows from obtaining required certifications to designing our booth (with help from our graphic designers) to manning events 

  • Design and host creative, unique experiential events with a focus on getting as many people as possible to sample our delicious ice cream and, in doing so, represent our brand values and mission 

  • Hire, train, and manage a team of field marketing representatives as needed

  • Foster relationships with like-minded companies and influencers to host co-branded events 

  • Own the logistical planning of all field marketing events, including the creation of the snazziest and most functional field marketing kit 

This is a full-time job based out of our office in Oakland, CA, but will require travel 10-20% of the time. 

Interested? Please send your resume + cover letter to with the subject: Captain of Experiential Field Marketing

Eclipse Foods is an equal opportunity employer. We celebrate diversity and thrive on it for the benefit of our employees, our products, and our customers. We are deeply committed to creating an inclusive environment for all employees.

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Eclipse Foods makes plant-based dairy products that are indistinguishable in flavor, texture, and functionality from conventional dairy. Our mission is to create a more sustainable, healthy, and humane food system by making amazing plant-based foods that require no sacrifice.

We are the team behind JUST Mayo (and other best-selling plant-based products) and one co-founder has chef’d/ staged at 16 Michelin stars. Some of our investors include Y Combinator, the founder of Reddit, the creator of Gmail, and the former chairman of Daiya Foods. You can read about us here or in the Wall Street Journal.

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