Associate Brand Manager at King Arthur Flour 868 views0 applications


Reports to Brand Manager

Location: White River Junction, VT


General Summary

As Associate Brand Manager, you will assist the Brand Manager in the development and execution of brand product strategy, including new product development, product line sales performance, financial management, marketing planning, and tactical execution of marketing plans. The brand team is responsible for delivering profitable sales growth for assigned product lines.

Essential duties and responsibilities

  1. Analyze brand, category, and competitor performance using internal and Nielsen data and derive insights for business decisions
  2. Execute specific marketing plans in coordination with digital, shopper, and trade marketing teams
  3. Lead cross-functional teams for marketing-led initiatives including packaging changes, product line extensions, etc. in coordination with R&D, operations, creative, and sales teams
  4. Develop a deep understanding of our consumers through market research
  5. Assist in developing product line strategy through brand plans
  6. Manage product sales projections to help with accurate forecasting


Minimum job requirements

  • Bachelor’s degree required, MBA strongly preferred
  • 1-3 years of experience in consumer marketing, brand management, or product marketing
  • Prior experience working for a consumer-packaged goods (CPG) company
  • Proficiency in IRI or Nielsen

Success factors/competencies for this role

  • Open to change, recommends actions for continuous improvement
  • Thinks and acts strategically, understands how role contributes to larger outcome
  • Provides exemplary customer service to both internal and external customers
  • Sets high standards for oneself, meets deadlines
  • Learns from mistakes, receptive to feedback
  • Effective communicator, listens and respects others’ points of view
  • Participates in team problem solving and decision making
  • Maintains a positive attitude
  • Community minded – gets involved, volunteers
  • Entrepreneurial self-starter comfortable with ambiguity and adaptable to new/changing processes
  • Proven project manager
  • Experience with robust analysis and problem-solving
  • Strong collaborator with people across disciplines
  • Strong desire to learn and be able to apply new concepts quickly and effectively
  • Ability to prioritize multiple demands, often on short timelines
  • Genuine enthusiasm for the King Arthur Flour mission and products, commitment to living our values


  • Understand that safety is everyone’s responsibility, including mine
  • Responsible for providing a safe and ergonomically sound work environment, identifying unsafe conditions and correcting these conditions immediately
  • Engaged in safety and compliance training programs and encourage 100% team participation in same


  • Adhere to company-wide green norms, look for ways to reduce, reuse, recycle
  • Educate oneself on KAF environmental campaigns
  • Strive to continually improve and implement new processes to reduce our environmental impact

It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors.


Equal Employment Opportunity Employer

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.  King Arthur Flour provides reasonable accommodation to qualified individuals with disabilities to allow individuals to participate in both the application process and during employment. Such individuals are encouraged to seek accommodations to allow them to meet the functions and requirements of the position.

Why You Should Work With Us

We’re an employee-owned company, every one of us bakers at heart. Our mission is to inspire connections and community by spreading the joy of baking.  As a B Corp, we are committed to using the power of business as a force for social and environmental good.


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Do you love going to work every morning? We do. Here's why —

We're America's premier baking resource. Our success is fueled by our genuine passion and excitement for baking, the depth of our knowledge, and the quality of our products. We see ourselves in every one of our customers, from professionals to first-timers.

We are employee owners striving to make the world better through baking. We believe in using business as a force for good.

Our culture is special, and like sourdough, must be nurtured to bring out the best in everyone. If neglected, our culture will become dormant.

We are authentic. We care about and support each other, our customers, our community and our environment. We volunteer to help make our community a better place. We show up thinking like owners and promote a team mentality. We are psyched to come to work.

We are passionate about baking. We are empowered and take pride in bringing excellence to our jobs. Integrity and quality is baked into our core.

Celebrating is part of who we are. We will celebrate each other's accomplishments and will join together throughout the year to celebrate.

We work in an open and safe environment where transparency and communication are valued. We encourage Employee Owners to be inquisitive.

We believe in our rights & responsibilities; and that all roles are critical to our overall success as a company. Hard work and performance are valued and rewarded, we promote from within when possible.

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