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We started Rip Van out of a college dorm room at Brown University. Our first product, Rip Van Wafels is available in 12,000 Starbucks locations nationwide and has become Silicon Valley’s #1 snack. The company has grown by +500% in the last three years, has made both the Inc & Forbes 30 under 30 lists, won numerous business awards and has been featured in publications such as, Tech Crunch, Entrepreneur and Bon a Petit.
Rip Van is a food innovation company. We exist to improve your busy lives with better convenient products that are uniquely delicious, healthier and beautifully designed. We are committed to improving the nutrition, taste and design of our products by launching product improvements in two year cycles.
The inspiration behind our first product, Rip Van Wafels, was to bring Americans a better indulgent snack, considering the unoriginal and unhealthy options out there. The idea was to create a different snack that has the indulgent taste of a candy bar with the sugar levels of a health bar.
We saw the Dutch “stroopwafel” as the perfect snack to re-invent. It is arguably one of the best tasting treats in the world but like most treats is loaded with sugar, made with poor ingredients and hasn’t changed in the last 200 years.
So far we’ve launched 3 Rip Van Wafel iterations, reducing sugar levels from 14 to <9 grams while improving our ingredient quality and perfecting our signature crispy and chewy texture with a preservative free 12 month shelf life: