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Imagine you had the power to predict what a shopper would want before they knew they wanted it. Halla is the world’s only human preference engine designed specifically for grocery. 

In 2016, Halla was formed to help grocers better understand and answer the fundamental human query, How do people decide what to eat? Today, Halla’s industry-leading Taste Intelligence engine helps shoppers intuitively find the grocery items they want while increasing basket size and shopping frequency. 

Our team and advisor experts have diverse and deep backgrounds in data science, AI, food retail, CPG, and grocery making us uniquely qualified to be the resource for digital transformation in the grocery industry. 

We believe that our technology should enchant the shopper, reduce friction and increase sales for the grocer, and ultimately spark curiosity and wonder for both. 

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