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The Business:
PRE® is a better-for-you consumer products food brand expanding across national mainstream retail. Venture capital backed, the Company is being built from the ground up to serve consumer needs by bringing an insight-driven approach to a largely commodity-minded category. With a highly differentiated business model, PRE Brands is capable of creating and sustaining competitive advantage in what is projected to be a $15 billion U.S. market opportunity, disrupting retail beef category, the single largest food category in the store.